Lukasz Baczek reports that Arsenal will announce a new multi-year global partnership with international luxury developer Sobha Realty on Friday.
The brand will reportedly become the official global real estate partner of Arsenal, and the announcement of the new partnership will be accompanied by a drone show at Jumeirah Beach Residence.
Arsenal themselves have already hinted at the announcement on their Instagram story, as seen below.
Instagram account LovinDubai have also hinted at the announcement, with a video clip showing an edit of an Arsenal banner unfurling in Dubai.
The five spaces under “Arsenal X” on the two banners will presumably be filled with “Sobha”.
Arsenal have been working hard to capitalise on the team’s recent upturn by securing new commercial deals, and this partnership looks to be the latest success on that front.
Amid the news of Vinai Venkatesham’s departure from the club next summer, Arsenal will be looking to make the most of the remainder of the season while he’s still involved. Deals like this are reflections of that ongoing work.